Feedback is essential to the learning process. We cannot continue to grow and develop without feedback. Feedback helps us shape our behaviors and actions to meet the expectations of others who interact with us on a regular basis. We get feedback in many different ways in our lives.
This feedback could be in the form of a comment or advice that a friend or colleague might provide to you. Or in business, feedback can come in different forms such as a decrease in sales or lack of repeat business. This is a very poor way to receive feedback from customers because by this time there probably isn’t much you can do with this information. You have lost this business, maybe even forever.